International Photographic Festival in Łódź, Poland, uses Bluetooth Marketing to deliver mobile content to it's visitors.

International Photographic Festival in Łódź, Poland, uses Bluetooth Marketing to deliver mobile content to it's visitors.

On the 9th and 10th of May, in the busy city centre of Łódź, the Łódź. Art Center agency launched an event promoting the 7th International Photographic Festival taking place in Łódź. This year the action was backed by the Bluetooth Marketing technology, a new media allowing to
deliver content to mobile devices. Everyone in the Bluetooth zone had a chance to get an electronic coupon on their mobile phones allowing for 25% discount on the tickets for the Photographic Festival. "It's as easy as receiving an SMS on my mobile! And I can share the animation with my friends as well!"- Says Bartek who received an animation themed with the Festival's logo. The Bluetooth technology will also be used on the festival's venue to deliver mobile content to the visitors.

Łódź Art Center, is an agency promoting the cultural importance of Łódź and hosting many cultural events taking place in the city. The Bluetooth Marketing technology was supplied by MobileMS, a Polish partner of the BlueTouchCommunication company.