lundi 19 mai 2008

Diffusion de contenus multimédias Bluetooth sur le Festival International de L'image Environnementale

le Festival International de L'image Environnementale propose à son public de visionner dans sa galerie d’art au parc de Bercy du contenu multimédia via Bluetooth sur des thématiques environnementales.

Un moyen simple, gratuit et écologique de sensibiliser le public.. plus d'info fiie.fr

BlueTouchCommunication en partenariat avec le FIIE, Ecobase21, WWF, le ministère de la Culture et de la Communication, PhotoSlimited, heartgalerie, EPSON, Photographie.com, Sciences et Avenir, Radio Nova, Metro, Photo12.com, SOS-21.com, voie Off, pourquoitucours, redshift, ESA, Orange, Bepub, Filmolux..

Si seulement la mer pouvait se défendre...



e_proximite, marketing_ecologique, marketing_mobile_FIIE
Prenons en main notre destin climatique ! Greenpeace vous donne l'occasion de changer le scénario du réchauffement climatique. plus d'info sur www.its-not-too-late.com


Publicité de l'association Noah contre l'expérimentation animale - publicité norvégienne

dimanche 18 mai 2008

Opération marketing mobile via Bluetooth sur le Festival International de la Photographie en Pologne


Everyone in the Bluetooth zone had a chance to get an electronic coupon on their mobile phones allowing for 25% discount on the tickets for the Photographic Festival.

samedi 17 mai 2008

International Photographic Festival in Łódź, Poland, uses Bluetooth Marketing to deliver mobile content to it's visitors.


International Photographic Festival in Łódź, Poland, uses Bluetooth Marketing to deliver mobile content to it's visitors.

On the 9th and 10th of May, in the busy city centre of Łódź, the Łódź. Art Center agency launched an event promoting the 7th International Photographic Festival taking place in Łódź. This year the action was backed by the Bluetooth Marketing technology, a new media allowing to
deliver content to mobile devices. Everyone in the Bluetooth zone had a chance to get an electronic coupon on their mobile phones allowing for 25% discount on the tickets for the Photographic Festival. "It's as easy as receiving an SMS on my mobile! And I can share the animation with my friends as well!"- Says Bartek who received an animation themed with the Festival's logo. The Bluetooth technology will also be used on the festival's venue to deliver mobile content to the visitors.

Łódź Art Center, is an agency promoting the cultural importance of Łódź and hosting many cultural events taking place in the city. The Bluetooth Marketing technology was supplied by MobileMS, a Polish partner of the BlueTouchCommunication company.

vendredi 16 mai 2008

Festival International de la Photographie à Lodz en Pologne



L'agence MobileMS (antenne de BlueTouchCommunication en Pologne) a été sélectionnée pour assurer la campagne marketing mobile sur le Festival International de la Photographie à Lodz en Pologne.

jeudi 8 mai 2008

Le code 2D, QR codes...... avec l'iPhone et iTunes !


L'idée est originale; éditer des codes 2D qui nous donnent des titres de musique sur iTunes ! vous pouvez les diffuser à vos amis, famille.......

Pour numériser des codes 2D vous aurez besoin du iMatrix Reader. Si l'installation requiert actuellement un iPhone "jailbraké", l'application devrait rapidement utiliser le SDK officiel iPhone. L'application utilise la norme Japonaise le QR codes marque déposée de Denso, mais aussi le data matrix, le shotcode et bientôt le Aztec, EZcode, BeeTagg et peut être le Flashcode ! Le service permet de créer à la volé des codes 2D de vos contact,signets,event......sur votre iPhone ! et garde en mémoire votre activités de lecture des codes.

L'exemple type d'un lecteur ouvert ! une nouvelle version doit sortir avec de nouvelles fonctionnalités autour de Google Maps et Youtube. L'application pourrait remporter le succès du "Beamer"....sur iPhone

source: servicesmobiles


samedi 3 mai 2008

Participez au festival du 15 au 21 mai 2008. Porte de Bercy


En association avec le WWF, l'Agence Spatiale Européenne, la Mairie de Paris et bien d'autres partenaires, BlueTouchCommunication apporte sa contribution au Festival de l'Image Environnemental :
le m-Ticket

Pratique, économique et toujours dans votre poche, le m-ticket est aussi un geste écologique.

Plus d'informations sur le site : http://www.fiie.fr






58 Million Us Mobile Subscribers Have Seen Advertising over Their Phones

Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days, according to a new report from The Nielsen Company. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad in some way.
The findings come from the bi-annual Mobile Advertising Report from Nielsen Mobile, a service of The Nielsen Company, and are based on a survey of more than 22,000 active mobile data users who used at least one non-voice mobile service in the fourth quarter. In the report, Nielsen examines consumer recall, responses and attitudes toward banner ads on mobile web pages, SMS text-message advertising, sponsored applications, video advertising and other types of advertising that reach consumers while using data applications on their mobile phones.

The study further reveals that

  • The number of data users who recalled seeing mobile advertising between the second and fourth quarters of 2007 increased 38% (from 42 to 58 million subscribers)
  • Teen data users (ages 13-17) were the most likely age segment to recall seeing mobile advertising (46% recalled seeing some type of mobile advertisement, compared to 29% of all data users)
  • Asian-Americans and African-Americans are more likely to recall mobile advertising (42% and 40%, respectively) than all data users
  • 26% of those who saw an ad responded at least once by sending an SMS text-message, the most popular ad response. 9% say they've used click-to-call to respond to a mobile ad, where users follow a link on their phone to call a specific number
  • 32% of data users said they are open to mobile advertising if it lowers their overall bill
  • 13% (18% of males) said they are open to mobile advertising if it improves the media and content currently available
  • 14% said they are already open to mobile advertising so long as it is relevant to their interests
  • 23% expect to see more mobile advertising in the future (up from just 15% in Q1 2007)

While media companies and marketers explore the unique ways they can interact with consumers over the highly personal mobile platform, supporting mobile media content through advertising revenues, advertising researchers must examine the ways in which audiences are and are not willing to engage with mobile advertising.

"Increasing levels of consumer recall, interaction and receptivity to mobile advertising reinforce the validity of the mobile marketing medium," said Jeff Herrmann, VP of Mobile Media at Nielsen Mobile. "Nielsen's Mobile Advertising Report helps marketers and media companies better understand consumer interaction and the available response mechanisms to drive conversion."

Nielsen's report provides specific insights on consumer perception of mobile advertising. While just 10% of data users said they think advertising on their mobile devices is acceptable, an increasing number of mobile users appear to understand the value proposition of ad-supported mobile content.

"We see an increasing trend of consumers willing to trade off and receive advertising to gain more -- and better -- mobile content," said Herrmann. "Successful mobile marketers will meet the challenge offered by consumers by engaging with them in a way that adds value to the mobile user content experience.

Posted to the site on 4th March 2008

source : cellular-news.com