lundi 17 mars 2008

On-the-Go Mobile Purchases, Banking on the Rise

One in four cellular phone users with mobile internet access now use their devices to buy goods and services online, with nearly one in five saying they would like to someday use cell phones as a “mobile wallet,” finds a Harris Interactive study.

Other findings:

  • Smartphone or iPhone users are more likely to “occasionally” use their device to make purchases - 25% said so, compared with 17% of mobile or cellular phone users.
  • 77% of mobile users have “never” made a purchase with their device, compared with 65% of those with smartphones or iPhones.

Mobile Applications

Some 16% of mobile phone subscribers already use mobile banking services, and 60% of them use the services at least once a week, the study found.

Consumers not currently banking or buying on-the-go expressed interest in having such applications on their mobile phones:

  • Checking bank account balances/transfer funds (35% selected this app)
  • Receiving text message alerts from financial institutions (33%)
  • Shopping (16%)
  • Making wire transfers and stock-trading (9% each)

“Today’s mobile devices are the springboard for a whole raft of services, with huge pent-up demand for mobile commerce capabilities,” said Joseph Porus, vice-president, Harris Interactive.

“If security concerns can be quelled, the sky’s the limit with consumer acceptance of mobile banking and purchase transactions. It’s a very intriguing prospect for the near future, considering how people have already embraced a variety of mobile technologies beyond simple phone communications.”

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